Lindex was about to enter the UK market by opening a store in London. During the three months that the store was built they would have a big wooden wall in front of the store. They wanted to get customers to interact with the brand, get more people to come to the opening of the store and gather e-mail addresses for their new customers in the UK.
We created a game for a touchscreen outside the store too interact with Lindex future customers. The game was multi platform and also available on smartphones. The game was made to be really easy and require very little effort from the user. Simply tapping the giftbox and you were competing to win prices. Every giftbox had a hidden number where it would open. So the more you tapped the higher the chance of winning.